Arada Expands Its Lifestyle Vision with AED 100 Million F&B Joint Venture Featuring Tashas and Cafe Sofi
In a move that reinforces its reputation as a lifestyle-first developer, Arada has entered into a AED 100 million partnership with the well-known hospitality group Tashas. This collaboration is set to roll out at least 10 premium dining outlets across the UAE and the wider GCC region over the next two years.
Venue Rollout: A Snapshot of the Rollout Plan
- tashas Aljada (Sharjah) – launching December 2025
- tashas Nad Al Sheba (Dubai) – slated for February 2026
- tashas Al Ain – planned for January 2026
- tashas Ras Al Khaimah – scheduled for March 2026
- Cafe Sofi – a new concept, expected in 2026
On top of these confirmed locations, Arada and Tashas are targeting more outlets to complete their minimum ten-outlet goal within the two-year timeline.
Strategic Impact: What This Means for Arada and Its Communities
Lifestyle-Led Communities
By integrating premium F&B into emerging suburbs, Arada reinforces its mission to design holistic neighborhoods where wellness, culture, and hospitality converge—making its developments more than just places to live.
New Market Potential
The joint venture signals a shift in focus. Instead of limiting premium F&B to malls and city centers, these outlets will be established in secondary cities and suburban hubs, aligning with evolving leisure trends and rising demand in regions like Sharjah, Al Ain, and RAK.
Alcohol-Free, High-Margin Model
Interestingly, all the new venues will be non-alcoholic, leveraging a proven model that has delivered strong margins across UAE markets.
Voices from the Leaders
Ahmed Alkhoshaibi (Group CEO, Arada):
“Food and beverage is a vital part of Arada’s lifestyle offering, and we’re investing in a brand that shares our focus on quality, creativity and experience. With this joint venture, we’re reinforcing our commitment to developing well-rounded communities that bring people together.”
Natasha Sideris (Founder & CEO, Tashas Group):
“Arada is a company that aligns with our values and long-term vision. This partnership enables us to bring both tashas and our new concept, Cafe Sofi, to new locations in the region.”
Why This Is a Big Deal for GPG Readers
For Developers & Investors:
This joint venture showcases a forward-thinking F&B strategy embedded within real estate development—enhancing the appeal, value, and vibrancy of communities.
For F&B Entrepreneurs & Operators:
Arada’s approach underscores how integrating premium dining into suburbs can unlock untapped markets—and how designs favoring alcohol-free experiences can still deliver premium ROI.
For Residents & Lifestyle Seekers:
Expect elevated community living with easy access to thoughtfully curated restaurants—bringing culinary sophistication right to your doorstep.
In short, Arada’s partnership with Tashas Group is more than just an expansion into hospitality—it’s an investment in lifestyle-led urbanism that signals where UAE real estate and dining culture are headed next.